Who We Are
In 2020, we established Dealer Right, a provider of services for dealerships and the automotive sales industry as a whole.
We specialize in creating high-quality content that showcases each vehicle, while also helping extend the dealership’s reach to new audiences. Our goal is to provide excellent service, quality products, and real results at an affordable price.
We chose the name Dealer Right because we spend the time to do the photos and videos right. We never sacrifice quality or quantity and always focus on providing the best content for our dealership partners as well as for their potential buyers.
Currently, we are working with dealerships throughout the state of Texas, but are looking to soon expand across the country. We have experience in working with car dealerships in southern Texas, including Brownsville and McAllen. Our next steps involve expanding our services to offer videography and photography for dealerships in Laredo, Corpus Christi, and Victoria, and then San Antonio, Houston, Austin, and Dallas, before eventually growing to offering our services nationwide.
Co-President & Partner
Bjorn Andor
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What We Value
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01
Safety & Security
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02
Transparency
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03
Growth & Innovation
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04
Team Work
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05
Community Outreach
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06
Craftsmanship
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Our Story
Founder of Dealer Right, Edson Yanez, has nearly a decade of experience with professional photography. Before the COVID pandemic hit, Edson was working with a nationally recognized company that creates window labels for cars, providing his photography and videography skills. After being unfortunately laid off due to the pandemic, he decided to take some time to find a way to cultivate his skills to develop a new company where he could be his own boss and let his passion for the craft be limitless. Thus, Dealer Right was born, out of Edson’s pure excitement for creating professional photography and videography products for other small businesses, specifically, the local dealerships in southern Texas.
After having created Dealer Right, Edson was able to land his first job at John Edge and Felicia Fruia-Edge’s dealership. He wants to give them a shoutout for giving him a chance to start this business and build his profile.
To get started and to learn more about our company, contact us today!


Co-President & Partner
Melissa Burton
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CFO
Vince Taylor
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CEO
Harold Colby
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Director, Legal & Operations
Tilly Evans
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HR Lead
Richard Jones
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Project Manager
Lucia Behar
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Sr. Project Manager
Mark T. Wright
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Sr. Project Manager
George Wood
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Lead Superintendent
Olivia Clarke
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Marketing Manager
Nathan Wise
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Meet The Team
Edson Yanez
Born and raised in Brownsville Texas
September 30, 1982
Married and have a daughter and son
Opening my own business has always been a dream of mine but never thought it would be possible.
Have been in the auto marketing business for 10 years and during covid had a dealership owner contact me wanting me to come do their inventory photography and marketing. After some discussion with them the more obvious decision was to become a vendor for them instead of an employee and that’s where dealer right was born. Special thanks to the Fruia-Edge Family. They took a shot on a start up company and despite of covid we have seen the company grow.
Dealer Right started October 2020

